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Episode 145: How to Use Storytelling to Succeed in Real Estate | Steve Rawling

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Show Notes

You probably didn’t expect that we’d be talking about storytelling. But here we are!

A couple of months ago, I realized that I just couldn’t get my message across. So, I made it my personal goal to figure out how to tell better stories to boost my business. And that’s when I came across Steve Rawling!

Steve was a journalist at BBC Television for nearly 20 years. While working there, he realized that while everyone has the ability to tell a good story, it is rare for people to do so at work. So he decided to start teaching people how to tell better stories in their businesses. He wrote Storytelling Tactics, a deck of cards that I can only recommend, and started training people like me one-on-one.

He’s here today to share some of his storytelling magic with you! We focus mainly on the use of storytelling in real estate investing, so this should be particularly helpful to you guys! 

Tune in.

Key Takeaways:

  • 00:00:00 Intro
  • 00:02:02 How Steve helped me tell better stories
  • 00:06:07 Can you point a camera at it?
  • 00:13:19 Building trust through storytelling
  • 00:17:44 How storytelling coaching helped me
  • 00:23:14 Testimonials are the best stories you can tell 
  • 00:29:55 Stories within your funnel 
  • 00:32:11 Outro

Buy Storytelling Tactics and start telling better stories:

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👉 LinkedIn: 

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Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

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