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Episode 153: Direct Mail Strategies & Tools to Build Real Estate Wealth w/ Justin Silverio

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Show Notes

Could house-flipping TV shows really transform your life?

What if I told you about someone who was so inspired by these shows that he left his 9 to 5 to become a real estate powerhouse? And guess what? He's not just someone I know — he's my guest on this episode!

Meet Justin Silverio, a former accountant turned real estate investor and entrepreneur specializing in direct mail marketing strategies.

Justin began his real estate career by flipping houses. But soon his innovative approach to direct mail marketing led him to launch Open Letter Marketing in 2016. Later, he created InVelo, a software that integrates multiple marketing tools for real estate investors.

In this episode, Justin shares his journey and insights into effective direct mail strategies in real estate. He also discusses the significance of company culture, smart hiring practices, and the two main mistakes that investors make today.

Curious to find out more?

Tune in now!

Key Takeaways:

  • 00:00:00 Intro
  • 00:00:22 Justin's start in real estate
  • 00:02:53 Decision to leave full-time job
  • 00:05:11 Effective mailers
  • 00:09:27 Introduction of InVelo software
  • 00:13:06 Hiring and company culture
  • 00:17:57 Top mistakes investors make in real estate
  • 00:21:52 Justin’s top recommended book
  • 00:22:54 How to connect with Justin

Get in touch with Justin Silverio:

👉 Email: 

👉 Open Letter Marketing website:  

👉 Invelo app:

Go to and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

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Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

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