Running marketing campaigns to motivated seller leads can be tiresome and confusing to a lot of real estate investors. What data is important? What channels do you market on? What budgets to set? How many follow-ups turn into a deal?
On this episode Micah Johnson with 80/20 REI answers these questions based on factual data that his team studies and implements.
0:30 Introduction to Micah Johnson and 80/20REI
2:00 How to reach motivated leads efficiently and effectively
2:37 It’s not just the data, it’s what you do with it
3:32 Lists that marketers can hit to drive leads
4:15 How we contact pre-foreclosure leads
5:08 Do you cold call before or after a mail drop?
6:30 The advantage of text blasting leads
7:43 How long to follow up with your motivated seller leads
9:50 Why now is the time to market more
12:15 Approaching your motivated leads as a “helper”
13:55 How Micah got into the real estate space
15:10 The number one mistake investors make in their marketing
16:25 Setting your marketing budgets
Micah’s Book Recommendation: https://amzn.to/3ZOrLOS
Connect with 80/20REI! 8020rei.com