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Do you need help creating content that attracts motivated seller leads? Are you struggling with new ideas for blog posts? You’re not the only real estate investor that finds content creation more difficult than closing deals.
Most real estate investors need some extra help to learn how to create content for motivated seller leads. In this post, we’ll walk you through everything you need to know about content creation for motivated seller lead generation to attract more high-quality leads for your real estate business.
You don’t have to be a digital marketing guru or a social media influencer to attract motivated home sellers online. Whether you’re a social media pro or just getting started with digital marketing, you can increase motivated seller leads if you implement these content marketing tips.
By the time you finish reading this post, you’ll have a robust content strategy to attract motivated property sellers. Let’s start from the basics.
What Is a Motivated Seller?
Motivated sellers are desperate to sell their homes fast. They are typically willing to bypass the traditional route of selling for a hassle-free cash sale. They don’t want to list the home on the market, stage it, or host open houses.
Motivated house sellers and real estate investors are a perfect match. As a real estate investor, you’re looking for properties requiring a little TLC since these homes usually sell below the market value. After fixing them up, you can sell them for a profit.
Motivated sellers are homeowners who need to sell their property quickly because of a job loss, divorce, foreclosure, death of a loved one, structural damage, or other reasons. In most cases, they do not have the budget or time to hire a realtor and fix their properties. Instead, real estate investors and motivated sellers can find win-win solutions.
But for every motivated seller, dozens of real estate investors are waiting to swoop in and close the deal. It can be a very competitive business. So, how do you ensure you stand out from other real estate investors in your neighborhood and connect with motivated house sellers? The solution lies in creating content that attracts motivated seller leads.
Why Should Real Estate Investors Focus on Content That Attracts Motivated Seller Leads?
You need to stand out from other real estate investors in your city. The best way to do this is by establishing yourself as a trusted source of knowledge in your domain.
Remember, you must focus on providing value to your target audience to get them to trust you before converting them into clients. The fastest and easiest way to do this as a realtor is to focus on content creation for motivated seller leads. You need a solid content strategy, including different forms of content, like blog posts, social media posts, and video marketing.
When done correctly, a content marketing strategy will help you be more visible online, generate motivated seller leads, earn more referrals, and help you make big sales! With robust and well-planned content creation for motivated sellers, you can:
- Attract more motivated seller leads
- Increase your email list
- Generate more high-quality leads and potential customers
- Build your brand awareness and authority
- Ensure the longevity of your real estate business
- Encourage repeat visitors to your site
- Build your clout on social media
You’ll be ahead of your competitors with a solid content marketing strategy. So, here’s how to get started:
The Best Tips on How to Create Content for Motivated Seller Leads
#1: Add Value to Your Target Audience
Work on establishing your brand as a trusted authority in your niche.
Irrespective of whether you’re creating a TikTok video or a blog article, your main goal should be to educate your target audience. Ensure that any information you provide is factual and represents the actual situation in your real estate market. The more value you add to motivated sellers in real estate, the more likely they will seek your assistance.
#2: Be Yourself
Let your personality shine through in your content.
Take a moment to think of your favorite online content creators and other internet personalities. What do you like about them? Exuding your personality and charm is a great way to help your target audience connect with you. Don’t be afraid to build a big, fun, and charming online personality to win the attention of your target audience.
#3: Focus on Local SEO
Take your real estate brand right in front of your target audience with search engine optimization.
As a real estate investor, you probably have a region where you primarily work. The best way to attract motivated seller leads from your target area is by using hyperlocal SEO. Ranking for generic keywords like motivated home sellers is challenging and takes longer.
Instead, you can focus on other local keywords like “Where to find the best real estate investors in [Your City], “Real estate investors in [Your City],” or “How can I sell my home in [Your City].” Focusing on local keywords makes ranking on search engine results easier and improves your company’s online visibility with your target audience.
#4: Build Audience Personas Based on Market Segmentation
Market segmentation makes it easy for real estate investors to target specific groups of buyers.
Market segmentation aims to target specific buyer groups with personalized recommendations and content. Market segmentation depends on several factors, including the type of property, the demographics of the target audience, and the geographical location.
For example, when creating content for senior citizens, you can focus on accessibility, stair-free properties, and other features that appeal to this audience. When creating content for millennials and Gen Z, you can focus on single-family homes with a dedicated workspace, ample yard space, and modern amenities.
#5: Answer Questions Your Target Audience Might Have
To make your content informative and relevant, customize your content to answer specific questions your audience wants to know.
You can use Google’s related questions and keyword analysis to make a list of questions asked by other home sellers. Then create content that answers these questions directly. Some topics could include:
- How should I price my home?
- How do I write a home listing?
- Should I renovate my house before a sale?
#6: Follow the KISS Principle
It’s beneficial to follow the KISS principle, which stands for “keep it short and simple.”
The attention span of your target audience is brief. In this era of short TikTok videos and Instagram reels, not everyone has the patience to wade through pages of text. So, initially, keep your content brief and to the point. You can later elaborate deeper into topics once you have built your audience.
#7: Use a Content Calendar
Successful content that attracts motivated seller leads needs to be consistent.
Irrespective of whether you follow the other tips, you can’t afford to ignore this one. The best way to improve your chances of success is to remain consistent. It doesn’t matter whether your videos and posts get likes and shares, keep publishing content regularly.
Commit to posting regularly, and use a content calendar to decide the best days and times to post. Having a content calendar makes it easy to stay on track and measure the results of your content creation efforts.
Mistakes to Avoid During Content Creation for Motivated Seller Leads
Now that we’ve seen how to create content for motivated seller leads, the next step is to focus on what you should not do! In this section, we share the top mistakes that you need to avoid.
Mistake #1: Creating Only One Type of Content
Often, real estate investors fall into a rut while creating content. They either post reel after reel on Instagram or publish only blogs or social media digital posters. For your content marketing strategy to work and deliver the best results, you must mix it up. You cannot do one type of content and hope your audience will eventually see it.
The biggest disadvantage of social media content is that it’s short-lived. Stories are only visible for 24 hours, and most social media posts have maximum visibility of a few days. You must use variety and post consistently to make the most of a social media marketing strategy.
A proper content marketing strategy to attract maximum motivated seller leads requires different types of content, including:
- Social media posts
- Blog content
- Video posts
And, if you’re feeling extra ambitious, consider starting a podcast.
Mistake #2: Focusing Only on the Entertainment Factor of Your Content
The second big mistake realtors make when creating content to attract motivated seller leads is to focus on hyper-short content that doesn’t add value to the audience. Remember, the best real estate content is both entertaining and informative.
You must demonstrate your knowledge and authority and add value to attract motivated property seller leads. You also have to earn the trust of your target audience. That’s very difficult to do in a 15- to 30-second video.
The other advantage of long-form content is that it’s evergreen. Longer content can be searchable on YouTube, Google, and other search engines, adding value to your audience whenever they look up related phrases or keywords. But we aren’t suggesting you avoid short-form videos altogether. A good mix of short-form videos with other longer content helps you build a steady pipeline of high-quality motivated seller leads.
Mistake #3: Relying on Organic Traffic for Exposure
Here’s a hard-hitting fact: social media algorithms can be hostile. Only 2% to 9% of your followers and target audience see your content organically. Given the competitiveness of real estate, more exposure is needed to capture maximum motivated seller leads for real estate investors.
You need to invest in online ads. Social media and PPC ads can increase your exposure and maximize brand awareness. The most significant advantage of digital ads is that they cost only a fraction of traditional ads. Invest in digital ads to generate higher-quality motivated seller leads and build a healthy pipeline of potential customers.
Mistake #4: Failing to Repurpose Your Content
Not repurposing content is another crucial mistake beginner content creators make. They fail to maximize the utility and longevity of their existing content. Let’s say you publish a video on YouTube. How can you repurpose it?
You can cut it into smaller, shorter videos and publish them as Instagram reels and TikToks. Using your content this way serves two purposes. It increases your brand awareness and builds traffic for your YouTube channel. Other ways to repurpose this content is by sharing it in your monthly email newsletter, on your blog, and on other social media channels like LinkedIn. But make sure to tweak the content slightly to suit the different platforms.
The goal is to maximize your presence on all popular channels so that your audience can find you easily, irrespective of the channel they use.
The Golden Rules on How to Create Content for Motivated Seller Leads
TL;DR
You need a solid content marketing plan to build a steady stream of motivated seller leads and increase the reach and revenue of your real estate business. Here’s a quick recap of creating a robust and winning content strategy:
- Provide value to your target audience
- Be knowledgeable, informative, educative, and genuine to get them to like and trust you
- Establish your personal brand
- Publish a variety of content and stay consistent
These strategies can help you build your content empire and increase the success of your real estate business, both online and offline. If you follow the steps listed on this blog consistently, you can generate motivated seller leads and build a healthy pipeline that converts.
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