.webp)
If you’re involved in real estate investing, you know that finding motivated seller leads is an essential part of your business. But even if you’ve been at this for some time, you’ve probably asked: Where are you supposed to advertise online?
Well, let’s talk about Facebook Ads and Google Ads. Both can help you reach homeowners who are looking to sell. That said, there are differences, so understanding which platform is best for your strategy will save you time, money, and frustration while helping you acquire high-quality leads.
Below, we discuss how each platform functions, the results you can expect, and which platform provides the best ROI for real estate marketing.
Understanding How Each Platform Works
Before you can make a decision about which ad platform to invest in, you need to understand how each platform works.
Google Ads are intent-focused. Every day, people are searching for answers or services. A home-seller, for example, may search: “sell my house fast in Dallas” or "cash home buyers near me.” Sellers who are actively searching are considered motivated and further along in the decision-making process.
Facebook Ads focus on audience targeting and discovery. You can find potential sellers, even if they’re not actively seeking a sale. You can use advanced filters like location, age, income, and homeowner status to ensure your ads get shown to the right people at the right time.
Both systems can be effective, and you can use them together, but success depends on your goals and how you use each platform.
Google Ads For Real Estate Investors
If you want to capture people who are highly motivated and ready to sell their homes, Google Ads are perfect.
When someone searches "sell my house fast" or "we buy houses," your ad will appear at or near the top of the search results. And since most users don’t scroll down past the first few results, these ads can drive a lot of traffic.
Pros Of Google Ads:
- High-Quality, Motivated Traffic: You’re targeting people who are actively seeking a way to sell their homes.
- Fast Results: Once you get your campaign set up, you’ll start getting leads, possibly within days of launching your campaign.
- Custom Targeting: Ads can be narrowed down according to location, keywords, and device type.
Cons:
- Cost Per Click Can Be High: The real estate industry is competitive, so you’ll need to pay higher click rates.
- Audience Size Is Limited: You can only target people who are actively searching.
- Ad Fatigue: If your keywords or ad copy aren’t optimized, you can burn through your budget without conversions.
In short, Google Ads are a great option for investors who want to capture motivated seller leads quickly.
Facebook Ads For Real Estate Investors
Facebook Ads provide a more direct approach. Instead of waiting for sellers to find you online, you take the initiative and reach out to them.
You can develop highly visual advertisements that tell a story, share testimonials, or explain how your service can help distressed homeowners.
Facebook also lets you retarget people who have been to your website or interacted with a post, which is great for keeping branding in their minds until they decide they are ready to sell their home.
Benefits Of Facebook Ads:
- Massive Reach - With billions of users on Facebook, you can target specific neighborhoods or zip codes.
- Stronger Branding - Visual storytelling can assist in getting the name of your business, logo, and service remembered.
- Lower Cost Per Lead - On average, CPC (cost per click) on Facebook is less than paid advertising on Google, so you can do more experimenting.
Drawbacks:
- Lower Intent - Users scrolling through their feed are not always actively looking to sell their homes. Stronger ad copy and visuals are needed to catch attention.
- Learning Curve - Facebook's algorithm takes time to understand.
- Ad Policies - Facebook is quick to flag or restrict real estate-related ads, so you will need to stay compliant with their housing policies.
In conclusion, Facebook is an excellent source of wholesale real estate leads, as you can reach out to potential sellers and position your business as the solution to their problem.
Comparing Results: Facebook vs. Google Ads
Both ad platforms can generate solid results for real estate investors, but their success depends on your objectives and budget.
In simple terms, Google Ads are great for closing deals, while Facebook Ads are perfect for opening doors.
The Smart Strategy: Combine Both
The truth is, you don’t have to choose one over the other. The best marketing strategies for real estate investors often include both.
Here’s a model to consider:
Use Google Ads to capture intent-based traffic, in other words, those who are actively searching for a solution.
Retarget those who’ve engaged via Facebook so they remember you when they’re ready to sell.
Build awareness through Facebook Ads so that when people finally search on Google, they recognize your brand.
This dual-platform approach creates a loop where your audience sees you everywhere from their social feeds to their search results, building trust and familiarity over time.
Which Platform Delivers Better ROI For Real Estate Investors?
ROI depends on your objectives, geography, and offers. If your goal is to get conversions fast, Google Ads are likely to deliver better results in the short term. You’ll reach homeowners who are looking to sell now, especially when targeting motivated seller real estate searches.
If you're looking to nurture leads over the long term and create brand awareness, Facebook Ads may provide an advantageous amount of exposure for a relatively low cost. Facebook is best for targeting homeowners who haven't made the decision to sell but are almost there.
In Short:
- Choose Google to get ready-to-sell leads.
- Choose Facebook to build trust and brand awareness.
- Use both for sustainable growth and predictable results.
How MotivatedLeads.com Helps Real Estate Investors
Both Facebook and Google Ads have their strengths. The best approach isn’t choosing one over the other, but understanding how each fits into your funnel.
If you’re tired of guessing which platform to use or wasting money on low-quality traffic, that’s where Motivated Leads comes in.
At motivatedleads.com, our team specializes in generating motivated seller leads for wholesalers with data-driven ad campaigns on both Facebook and Google. We handle the targeting, ad creation, and optimization so you can focus on closing deals instead of managing ads.
Whether you’re scaling your business or just starting out, Motivated Leads will help you get a consistent stream of motivated real estate seller leads that you can convert into profitable deals.
Visit motivatedleads.com today to learn how our proven marketing approach can help you grow faster with less effort.
