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Wholesaling is a great concept. And in some markets it works beautifully…
But the truth is, you are fighting against the MATH.
I am not particularly fond of math… but to be a MARKETER, you have to look at the math. And for wholesaling houses in most areas, the math is NOT in your favor.
I am not saying at all to stop wholesaling…
But consider adding more multiple exit strategies real estate to your business.
Why?
Most of the top clients buying our motivated seller leads are paying far less per deal than your typical cash offer wholesaler. They convert more leads, win more appointments, and close more contracts. This naturally lowers their cost per deal while at the same time…
… giving them the ability to spend more for leads than their competition.
They outbid wholesalers because they have more ways to monetize each conversation. They have more lead gen sources because they make more profit from more deals. They can hire help when they want because they have more margin.
Everything is better for investors who understand and use real estate exit strategies, not just wholesaling.
Below are the main exit strategies newer investors can add over time. Each one opens the door to a bigger slice of the seller population you are already talking to.
1. Getting Licensed
Getting licensed is usually the easiest first step. You do not need to become a full time agent. The license simply gives you more routes to monetize. Plenty of sellers want a retail number. Some owe too much to accept a low cash offer. Some want to move but do not want the full listing process.
If you are licensed, you can refer leads to a trusted agent and get paid while staying focused on investing.
MLS access also makes your underwriting far more accurate. Instead of throwing away retail sellers, you can monetize them.
This alone helps investors convert more wholesaling real estate leads that would otherwise go nowhere.
2. Flipping
Flipping lets you take control of the property and create a larger spread. Many wholesalers forget they can be the buyer.
You do not need massive rehabs. Some of the highest ROI flips come from simple updates like paint, flooring, fixtures, landscaping, and professional photos.
When you flip, you control the resale, the timeline, and the spread. You are not limited to an assignment fee.
This is often where wholesaling vs flipping becomes a huge difference in profit.
3. Wholetailing
Wholetailing sits between wholesaling and flipping. Fix only what makes the home presentable for retail buyers.
A cleanup, small updates, and good photos can completely shift the price range.
This gives you a bigger spread than wholesaling without the time, risk, or capital of a full flip.
4. Securing Real Funding
Funding is where many new wholesalers get stuck. They get a deal under contract, their buyers hesitate, and they panic.
The investor with funding does not panic. They close.
Private lenders and hard money lenders allow you to take down deals your buyers skip. This is where some of the biggest profits are created.
5. Novations
Novations let you help retail sellers without buying the property. The seller keeps ownership, you bring the home to the retail market, and you get paid from the proceeds.
A powerful tool for sellers who want more money but do not want a traditional listing or long timeline.
6. Creative Finance
Creative finance opens deals a simple cash offer would kill.
Subject to
Seller finance
Wraps
You do not need to be a full expert. You only need to recognize when each fits.
This unlocks deals wholesalers lose every day.
7. A Buy and Hold Bucket
Some properties are not great flips but make excellent rentals. Without a buy and hold strategy, you throw away long-term wealth opportunities.
Know your buy box. Keep the right ones. Build equity while others pass them up.
8. Referral Partners
Not every lead fits your box. That does not mean it should be wasted.
Build a small referral network of agents, flippers, creative finance investors, and landlords.
You earn referral fees from deals you otherwise would have thrown away.
Why This Lowers Your Cost Per Deal
Here is the simplest way to look at it.
Spend fifteen thousand dollars. Bring in one hundred seller leads.
If you only wholesale and close one out of twenty, you get five deals. Your cost per deal is 3k.
Now look at investors using multiple exit strategies.
Motivated Leads has clients like this. They close roughly one out of ten. That means ten deals.
Same leads. Same spend. Half the cost per deal.
Investors with more exit strategies can outspend everyone. They survive higher ad costs. They stay steady during slow seasons. They get twice the mileage from every dollar spent on leads.
The wholesaler does not pay more for leads. They pay more for each deal because they convert fewer of the leads they already paid for.
Where to Start If You Are New
Start by getting licensed or partnering closely with someone who is. It is the fastest way to convert more of your leads.
After that, build relationships with private lenders so you can take down deals your buyers back out of.
You do not need everything at once. Add one strategy, get comfortable, then add the next. Before long your cost per deal drops and your marketing becomes far more efficient.
If you want higher quality inbound opportunities to work these strategies with, checkout our motivated seller leads packages.
